Visit Us in Florence

Florence · Family-owned business · 18kt Gold · Made in Italy
A few steps from Piazza Santa Croce.

Tax-Free shopping for non-EU visitors · Global Blue.

Over 350 five-star reviews Family-owned since 1972 Tax-Free · Global Blue

Address

Piazza Santa Croce 30/R, 50122 Florence

Hours

Every day · 10:00–18:30

Phone

+39 055 234 4451

Cellini Gold window on Piazza Santa Croce, Florence
Cellini Gold place picture
5.0
Based on 347 reviews
Kim Papa profile picture
Kim Papa
3 months ago
I just purchased a one of a kind necklace here. It is stunning. All staff are so kind, knowledgeable and supportive. I highly recommend. I wish there were more stars to rate. I say this is a perfect 10!
Ney Godinez profile picture
Ney Godinez
3 months ago
Excellent service and the best prices on 18K gold jewelry in all of Florence, and very beautiful designs.
Sara Boers profile picture
Sara Boers
3 months ago
Very informative experience and super helpful
Stephenie Zhang profile picture
Stephenie Zhang
3 months ago
Amazing spot!! Cute pieces at great prices with great people
laura cerini profile picture
laura cerini
4 months ago
My sister bought me an 18 karat gold, white gold, beautiful blessed mother and on the other side was the Sacred Heart. It’s gorgeous. I’m recommending it to my client we live in New Jersey in the United States. She’s gonna go on the website. She wants a religious metal for her daughter birthday beautiful
I bought a ring and an earring here a few days ago and had a great experience. They have a beautiful collection to choose from. Both pieces I chose are a mix of gold and white gold, and they’re absolutely stunning. The staff was very kind and even informed me about the 16% tax refund. Unfortunately, it doesn’t apply to me since I live in Europe, but I still absolutely love the pieces I purchased. Highly recommend!
Sylvana Salib profile picture
Sylvana Salib
7 months ago
I had such a great experience ordering jewelry from Cellini gold ,The pieces arrived quickly, beautifully packaged, and looked even better in person. The customer service was outstanding,they sent me pictures of different pieces, answered all my questions, and were so patient with me while I was deciding. Highly recommend!
Aniko Marcy profile picture
Aniko Marcy
11 months ago
⭐️⭐️⭐️⭐️⭐️
The service was absolutely amazing! Their jewelry is truly one of a kind — beautiful craftsmanship and unique designs. The staff took the time to explain everything to me, even the process of going through customs, which was so helpful. Everyone was incredibly friendly and welcoming. This family-owned shop has been around for over 50 years, and it’s clear why — they genuinely care about their customers and their work. I highly recommend visiting them!
john la corte profile picture
john la corte
11 months ago
Absolutely had a wonderful experience with Gaspare & Rosa. Rosa was very helpful on helping us make our final decision. Beautiful jewelry to carry home and helps us remember our great time in Florence. Also the pleasure of meeting Gaspare & Rosa on the recommendation from our friends right from home (New Jersey) that they have know for many years! Thank you Diane & Mike Sbarra
The Boffo fam profile picture
The Boffo fam
11 months ago
Theresa was very helpful. Wonderful jewelry at a great price 134/gram. Much better than Ponte Vecchio! Skip the scams and come here.

A Goldsmith’s Heritage in Florence

Crafting and selling 18kt gold jewellery in Florence since 1972. Today my father and I welcome you personally — come and meet us in the shop.

— From father to son

Father and son in front of their gold jewellery shop in Florence

Visiting Us — FAQ

Where exactly are you located?

You’ll find us in Piazza Santa Croce 30/R, 50122 Florence — right on the square, a few steps from the Basilica of Santa Croce.

What are your opening hours?

We’re open every day, 10:00–18:30.

Do I need an appointment?

No appointment needed — just come in, take your time, and see if something catches your eye.

Which languages do you speak?

We speak English, Spanish, Italian, Czech, and a little French — so feel free to ask us anything.

Do you accept card payments?

Yes. We accept American Express, Visa, Mastercard, Discover, Maestro, as well as Apple Pay and Google Pay.

Can you resize or adjust a piece while I wait?

Yes — we can resize rings, shorten chains and bracelets to measure, and make small adjustments in store. Depending on the work it usually takes about 1–2 hours, and in most cases it’s free of charge.

Is tax-free shopping available in store?

Yes — we offer Tax-Free shopping to non-EU visitors through Global Blue, a world-renowned company, so you can save on your purchase.

Do you provide a certificate or guarantee?

Every 18kt gold piece carries, by law, the “750” hallmark stamp (the purity of the gold) together with the maker’s registered code — your guarantee of authenticity. On request we can also provide a written store guarantee, along with your receipt and invoice.